The clash between Flamengo and Cruzeiro in the Libertadores not only stirred up the Mineirão stands but also secured historic viewership numbers for Globo‘s broadcast.
The strength of the Rubro-Negra Nation and the tradition of the continental showdown boosted TV ratings in the Rio de Janeiro Metropolitan Area. The 1-1 draw between Flamengo and Cruzeiro, valid for the Libertadores round of 16, solidified its position as the highest-rated broadcast of this edition of the competition.
With 31 rating points and a 49% market share, the game reached approximately 1.5 million households and impacted about 3.7 million people. This achievement demonstrates the engagement power of the Rio de Janeiro club, which already held the tournament’s second-highest mark with 29 points achieved in the clash against Estudiantes.
Attendance Record at the Giant of Pampulha
The success wasn’t limited to the screen. At Mineirão, fans turned out in full force to record the largest attendance of this edition of the tournament, with 60,046 spectators present. The number surpassed Cruzeiro‘s own mark, which had drawn crowds to the stadium in previous clashes, such as against Boca Juniors.
On the field, balance prevailed. Kenny Arroyo opened the scoring for the Minas Gerais team, while Lucas Paquetá secured the equalizer for Flamengo. The result leaves the tie completely open for the return leg, where any draw will lead to a penalty shootout to decide the spot.
Rubro-Negro’s Next Steps
The M360 Team highlights that the focus of the squad led by Tite now shifts to the Brazilian Championship. The team travels to face Mirassol this Sunday (16th) at 6:30 PM, at the José Maria de Campos Maia Stadium.
The M360 Team evaluates:
The high viewership reaffirms the level of relevance Flamengo holds in South American competitions, mobilizing not only the fans but the entire sports broadcasting ecosystem in the country.
The challenge now is to balance the physical wear and tear from travel and maintain full focus on the marathon of games, aiming to keep up good performance before deciding their survival in the Libertadores in front of their home crowd.
M360 Team
