Flamengo and Betano launch a documentary web series diving into the club’s Olympic universe.
Flamengo, in partnership with its primary sponsor Betano, launched an innovative project this week to bring fans even closer to the club’s diverse sports divisions. The new series, titled “Seja na Terra, Seja no Mar” (“On Land or at Sea”), debuted with a focus on women’s soccer, highlighting the daily preparation routines of the elite athletes.
Project Dynamics
Inspired by iconic lyrics from the Mais Querido anthem, the production invites digital influencers to experience the day-to-day lives of the Olympic teams. In the first episode, content creators Duda Lago and Malu Paris immersed themselves at the training center, where they trained and interacted with players Anna Luíza, Monalisa, Djeni, and Fernanda.
The series adopts a dynamic format, blending the learning of fundamental sports techniques with candid conversations about behind-the-scenes life and the challenges faced by athletes. To wrap up each chapter, the production organizes a mini-tournament featuring the guests, combining entertainment with the promotion of amateur and professional sports.
Tradition and Investment
The primary goal is to provide greater visibility to the wide range of sports that have comprised the club’s history since 1895, when rowing was the founding discipline.
The project places influencers into the routines of high-performance athletes, allowing them to experience training sessions and face the specific challenges of each sport.
The partnership between the Rubro-Negro and Betano, which runs through the end of 2028, is one of the largest in the country, with investments potentially reaching R$ 932.5 million in fixed and variable values.
Upcoming Episodes
Following the success of the debut focused on women’s soccer, the club and the brand confirmed that the series will continue throughout 2026. The second episode, which is already in production, promises a special dive into rowing, honoring the origins of the Rio de Janeiro club. The full content can be accessed on Betano‘s official channels and on Flamengo‘s own YouTube channel.
Equipe M360
