LiveMode, backed by Cristiano Ronaldo, has struck a deal with DAZN to broadcast Champions League and Premier League games for free on YouTube in Portugal, expanding access to European football.
LiveMode, the company behind the successful CazéTV in Brazil, is announcing a strategic move in the European sports media market. The Brazilian company has formalized a partnership with the streaming platform DAZN for the broadcast of matches from the prestigious UEFA Champions League and Premier League in Portugal.
This innovative agreement will allow Portuguese fans to follow one game per round from each competition for free via the LiveModeTV channel on YouTube. The news gains further prominence with the revelation of Portuguese superstar Cristiano Ronaldo’s participation as a shareholder in LiveModeTV, underscoring the company’s growing influence and its bet on new formats for sports content consumption.
Details of the Broadcast Agreement
The collaboration between LiveMode and DAZN stipulates that the LiveModeTV channel on YouTube will be the platform for broadcasting one weekly UEFA Champions League match and one Premier League match. The broadcasts will be exclusive to Portuguese territory and will occur simultaneously with DAZN’s broadcasts, ensuring viewers have access to the games in real-time and without additional costs. This model aims to democratize access to some of the most anticipated matches in continental football.
DAZN and LiveMode’s Strategy
DAZN justified the initiative as a way to expand its reach and explore new avenues to engage distinct audiences. The streaming platform aims not only to retain its subscriber base but also to attract new viewers through the free access offered by the partnership with LiveMode. LiveMode, known for its innovative approach to events such as the Women’s World Cup, is now replicating its accessible content strategy in the European landscape.
Cristiano Ronaldo’s Involvement
One of the most impactful points of the announcement is the confirmation that Cristiano Ronaldo, a global football icon, has become a shareholder in LiveModeTV. The Portuguese forward’s foray into the sports media market solidifies the company’s position and adds significant weight to its international expansion. Although the investment figures and the exact percentage of the acquisition have not been disclosed, Ronaldo’s presence in the ownership structure underscores the platform’s credibility and growth potential.
The agreement between LiveMode and DAZN, endorsed by Cristiano Ronaldo, marks an important chapter in the dynamics of football consumption in Portugal. By offering premium content for free on YouTube, the partnership not only benefits local fans but also redefines reach and monetization strategies in the sports broadcast market.
This strategic move by LiveMode, driven by the charisma and investment of CR7, projects a future where accessibility and platform diversification will be crucial for global audience engagement, paving the way for innovative models in covering major sporting events.
M360 Team
