A New Era for Cologne: adidas Partnership Unveils Home Jersey Blending Tradition and Future in the Bundesliga!
Cologne is taking a significant step forward for the 2026-2027 season with the launch of its new home jersey, officially marking the beginning of the highly anticipated partnership with adidas. This is the first kit the German giant has produced for the club since the agreement was announced, and it arrives to reaffirm Cologne’s identity and its deep connections with the city and its fanbase. The jersey, which will be seen on the pitches of the Bundesliga, is a classic celebration with an eye toward what’s to come.
A Design That Speaks the Language of Tradition
Cologne’s new armor is a tribute to its history. Predominantly white, it features adidas’ iconic three stripes in a vibrant red on the sleeves, an elegant contrast that catches the eye. The V-neck collar, also in red, is adorned with white and black trim, a pattern that repeats on the cuffs, adding a touch of sophistication. On the nape, the red “FC” reinforces the club’s identity, while the traditional crest rests on the left side of the chest, with the adidas logo on the right. The main sponsor, Rewe, appears in red, as does the T-Mobile logo on the women’s kit, featuring a pink “T”, demonstrating attention to detail for both teams. White shorts and socks complete the ensemble, ready for the season’s challenges.
Voices of the New Partnership
The excitement for this new chapter is palpable. Marina Moguš, General Manager of adidas Central Europe, highlighted the club’s importance to the local identity.
“The club is firmly rooted in people’s daily lives and unites fans of all generations. We are even happier about the official start of our partnership. With the new home jersey, we celebrate this moment and look forward with great anticipation to everything that is yet to come.”
Philipp Liesenfeld, Managing Director of Marketing and Sales for Cologne, shared the enthusiasm, recalling the glorious past days with the same supplier.
“We are very pleased to once again have adidas, one of the world’s leading sports equipment manufacturers, as a partner, just as we did during the most successful period in our club’s history. adidas brings a clear perspective on the connection between football, sports, and culture. Together, we want to make the club a tangible experience that goes far beyond match days, inspiring families and new target audiences.”
This new home jersey is not just a uniform, but a symbol of Cologne’s rebirth under the aegis of adidas. It carries the passion of its supporters, the strength of its history, and the promise of a bright future in the Bundesliga. With this design that blends the classic with the modern, the club prepares to enchant and inspire, both on and off the field, on its journey through the elite of German football.
