Flamengo launches an innovative program that rewards the passion of its fanbase with every goal scored.
Flamengo has announced a new initiative that promises to further engage its massive fanbase. The ‘Torcedor Premiado’ (Award-Winning Fan) program is an unprecedented initiative in partnership with CRMBonus, a tech company focused on CRM and customer loyalty. The official launch is set for this Thursday (17), coinciding with a crucial Mengão match in the Libertadores.
New Partnership and Financial Potential
The agreement, which runs through the 2026 season, anticipates a significant financial impact for the club. The partnership is expected to generate over R$ 100 million for the club’s coffers through subscription revenue. An indicator of the importance of this new revenue stream is that the ‘Torcedor Premiado’ brand will be featured on the official Flamengo kit socks and will have extensive activation across the club’s digital channels.
How ‘Torcedor Premiado’ Works
For the fans, the mechanics are simple and attractive. The monthly subscription costs R$ 15, and grants members 100 Vale Bonus upon signing up or renewing.
The main differentiator, however, is the direct connection to the team’s performance on the pitch: for every goal scored by Flamengo in participating competitions, fans accumulate an additional 100 Vale Bonus.
The program guarantees a minimum of 500 Vale Bonus per monthly cycle, combining the subscription bonus with the goals scored.
Starting from the fifth goal in the period, the Vale Bonus reward increases, with an additional 100 points for every ball that hits the back of the net. For the launch, the first month of subscription is available for just R$ 1.99.
Exclusive Prizes and Giveaways
In addition to the benefits tied directly to goals, subscribers to ‘Torcedor Premiado’ will be eligible for incredible prizes. There will be daily drawings for an iPhone 17, R$ 125,000 in weekly prizes, and a brand-new car every month. In total, the initiative promises to distribute over R$ 1 million in prizes monthly, adding an extra layer of excitement and rewards for the loyal fans of Mais Querido.
Debut in a Decisive Match
The program’s debut will take place at a high-stakes moment: the return leg against Independiente del Valle (ECU) in the Libertadores quarterfinals. The match is scheduled for this Thursday (17) at 9:30 PM (BRT) at the Maracanã. The expectation is that this new venture will further boost the support of the fans, who are following Flamengo on their journey toward another continental title. The broadcast will be provided by ESPN and Disney+.
