The law firm Pironti+Moura has established a strategic partnership with Atlético-MG to implement robust governance and risk management structures, ensuring legal certainty and compliance in the Belo Horizonte club’s digital transformation projects.
Digital transformation in Brazilian football brings new challenges to clubs, which must balance technological innovation with rigorous regulatory demands. As platforms and digital experiences shape the relationship with the fanbase, the need for strategic management becomes essential.
In this scenario, Atlético-MG has taken a decisive step by securing the support of the law firm Pironti+Moura.
The focus of this collaboration is to structure governance and risk management in strategic projects. The work goes beyond traditional legal support, acting directly in planning to anticipate regulatory impacts and ensure that technological innovations are in full compliance with current laws, protecting the club and its digital assets.
Anticipation and compliance in the digital era
The methodology of Pironti+Moura prioritizes risk anticipation, integrating the regulatory perspective from the conception of projects. At Atlético-MG, this approach is applied to various fronts, such as digital services aimed at the fans and initiatives linked to the Museu do Galo and the Centro Atleticano de Memória.
The analysis considers a dynamic regulatory environment, closely monitoring the General Data Protection Law (LGPD) and the regulations of the General Sports Law.
Rodrigo Pironti, founding partner and CEO of Pironti+Moura, stated:
In an increasingly digital and regulated environment, especially in areas such as data protection and the rights of children and adolescents, it is not enough to react to changes after they happen. It is necessary to develop the institutional capacity to anticipate them, and the role of P+M in this process is precisely to help transform risks and regulatory changes into qualified information for Atlético’s decision-making, allowing innovation and security to go hand in hand.
A paradigm shift in sports compliance
The partnership reinforces a cultural shift within sports: compliance is no longer a bureaucratic hurdle and becomes an ally of strategic planning. By integrating legal analysis with technology and management, the club can scale its digital operations securely, mitigating vulnerabilities before they become operational problems.
This move is vital for organizations that deal with large volumes of data and seek to professionalize their relationship with the market. With the specialized support of Pironti+Moura, Atlético-MG reaffirms its commitment to institutional modernization, ensuring that technological growth takes place on foundations of transparency, security, and efficiency.
