Motorola reinforces its commitment to women’s soccer by supporting the U-20 Stars International Tournament, bringing together major teams in São Paulo and connecting new generations of athletes.
Motorola, an official sponsor of the FIFA Women’s World Cup™, has reaffirmed its commitment to the sport by supporting the Estrelas Project for the second consecutive cycle. The event hosted the U-20 Women’s Soccer Stars International Tournament at the Canindé Stadium in São Paulo, energizing the national sports scene.
The competition featured powerhouses such as Real Madrid, São Paulo, and Flamengo, as well as the Paraguay national team. On the pitch, Flamengo came out on top, defeating São Paulo 3-1 in the grand final, capping off a week of intense competition and cultural exchange among young prospects in the sport.
The Future of the Sport on the Pitch
More than just a trophy hunt, the championship served as a meeting point for different backgrounds. The initiative is part of Motorola’s strategy to value youth development and follow athletes’ journeys toward the world stage, strengthening anticipation for the 2027 FIFA Women’s World Cup™, which will be held in Brazil.
Supporting a youth-level tournament provides a unique opportunity to expand role models for girls beginning their journey in soccer. Technology and sport go hand in hand to bring the public closer to inspiring stories, building a lasting legacy for the development of the game.
Tamires stated:
“Women’s soccer has advanced a lot, but there are still many barriers to break, and we cannot get comfortable thinking everything is solved. That is why it is so important to support girls who dream of being players today and to create spaces where they can play, interact with other girls, and build their own paths. The sport goes far beyond high performance: even those who don’t pursue a professional career will take away lessons, values, and experiences that can help them become better people and better women. This is also how we build the legacy of women’s soccer for the next generations.”
Debates and Connections at the International Summit
As part of the official program, an international summit brought together media, brand, and market experts to discuss the future of women’s soccer. The event debated the transformative role of sponsorships in generating audience reach and sustainability.
Representing Motorola, Stella Colucci highlighted the importance of investing in the complete journey of athletes, from youth development to the global elite, building cultural bridges through a passion for sport.
Stella Colucci stated:
“For Motorola, supporting women’s soccer means being present at different moments of this journey, from the development of new athletes to the grand stages that mobilize the country and the world. Sport has a unique ability to connect people, stories, and cultures, and we believe that brands have an important role in expanding these connections, creating new opportunities, and contributing to a more sustainable future for the game. The tournament and the summit are important spaces for this construction, especially at a time when we are already looking toward the 2027 Women’s World Cup and the legacy we want to help build until then.”
With the successful conclusion of the tournament, the impact of these initiatives reverberates into the future of the sport. The engagement of global brands and athletes solidifies a stronger ecosystem, preparing the ground so that the next generation finds an even more inclusive and professional landscape ahead of the major challenges of the coming years.
