Flamengo is using Sunday’s match against Red Bull Bragantino to kick off the 90th-birthday celebrations for Maurício de Sousa with a special activation featuring the character Jeremias.
The Maracanã will be the epicenter of a cultural and sporting celebration this Sunday (20). As Flamengo focuses on maintaining its lead in the Brazilian Serie A, the club is preparing a special tribute to the 90th birthday of legendary cartoonist Maurício de Sousa, bridging the world of football with the iconic Turma da Mônica.
The activation, held in partnership with MSP Estúdios and the brand Só Ídolos, will star the character Jeremias. Before kickoff against Red Bull Bragantino, scheduled for 6:30 PM (Brasília time), children will enter the pitch wearing exclusive jerseys celebrating this unprecedented collaboration between the club and the Brazilian creator.
Fan experience
Beyond the emotional moment on the pitch, the “Rubro-Negro” fans will be able to engage with the tribute inside the stadium. Themed Jeremias cups will be sold throughout the Maracanã during the 28th-round clash.
The special collection, developed by ‘Só Ídolos’, also includes a variety of items such as T-shirts, caps, cushions, and even custom popcorn buckets. The products are already available at the club’s official kiosks in the stadium, on the ‘Só Ídolos’ online store, and will soon arrive at official Flamengo physical retail locations.
Total focus on the lead
Between the lines, the importance of the match is strategic. Flamengo, the current league leader with 57 points, seeks to extend its lead over Palmeiras, who have 56. The team led by the coach aims to confirm their status as favorites to remain at the top of the table and secure their path toward the Brazilian Serie A title.
To follow all the details of this decisive match, our team will be monitoring every move of the Mais Querido. The game will be broadcast live on SporTV (cable) and via pay-per-view on Premiere.
