Flamengo is considering launching a product line for Erick Pulgar, boosted by his growing engagement, which now rivals that of the squad’s biggest stars.
Flamengo is preparing to capitalize on the rising popularity of one of its most influential midfielders. The Rio de Janeiro club is in the planning phase to launch an exclusive product line for defensive midfielder Erick Pulgar, an initiative aimed at transforming the athlete’s fan engagement into new revenue streams.
The decision to invest in the brand of the Chilean number 5 reflects an internal perception that Pulgar has reached a level of identification and engagement with the rubro-negra fanbase comparable to the squad’s top stars, such as Arrascaeta and Gabigol. This strategic move by the commercial and marketing departments signals recognition of the player’s impact both on and off the field.
Flamengo’s marketing and commercial departments have initiated discussions regarding the launch of an exclusive product line for player Erick Pulgar. The project, still in its early stages, seeks to generate new revenue for the club and the athlete. Among the ideas being evaluated is the creation of a figurine of the number 5, following the success already achieved with idols like Arrascaeta, Bruno Henrique, and Gabigol. The initiative also plans for the sale of various other items both at the Maracanã stadium and in Flamengo’s official stores.
Pulgar’s Rise and Engagement
The defensive midfielder’s profile, characterized by his tenacious style and dedication on the field, has been crucial in making him an undisputed starter in recent seasons. This consistent performance has led Flamengo to identify a significant opportunity to leverage the athlete’s image. Internally, the club realized that Pulgar‘s engagement with the fanbase has reached the level of the squad’s biggest stars. Consequently, the management plans to intensify the player’s presence on the club’s digital platforms, expanding his visibility.
Pulgar‘s journey at Flamengo represents a notable shift in perception. He arrived at the club in 2022 from Fiorentina, met with some skepticism from the press and part of the fanbase. However, with dedication and solid performances, the Chilean has become an essential part of the midfield under coach Leonardo Jardim. Technical director José Boto even used the midfielder as an example of overcoming challenges and adapting when presenting new signings.
“So, you cover your ears to analyses and focus on these players who are very important today, but who also arrived with ‘scrub’ analyses and are now celebrated,” stated Boto, highlighting the transformation of players like Pulgar.
Contract Renewal Strengthens Bond
The marketing initiative comes just weeks after Flamengo announced the contract renewal for Erick Pulgar. On September 2nd, the defensive midfielder’s contract was extended until December 2029, originally set to expire at the end of 2027. The Chilean’s stay required considerable effort from the management, given that clubs like Shabab Al-Ahli and Al-Jazira from the United Arab Emirates presented much more advantageous salary offers. Nevertheless, Pulgar chose to remain in Rio de Janeiro.
By the date of the renewal, Pulgar had played 172 games for the club, scoring six goals and providing nine assists. In his successful tenure, he has won 11 titles, including two Copa Libertadores titles, one Campeonato Brasileiro (Brazilian Serie A), and one Copa do Brasil.
afastamento from Chilean National Team and Focus on the Club
A factor contributing to Pulgar‘s strong identification with Flamengo is his absence from the Chilean National Team. The defensive midfielder has not played for Chile since October 2024, after agreeing with coach Nicolás Córdova on the decision not to participate in recent FIFA international breaks. The objectives of this agreement were to make space for young Chilean talents and prioritize his consistency with the club.
The situation generated discussions in Chile. In August, Córdova and the national team manager, Felipe Correa, visited the Maracanã to watch a Flamengo victory, in which Pulgar scored a beautiful goal. Although the visit aimed for a reconciliation, the Chilean was left out of the squad for subsequent friendlies. On September 15th, Pulgar addressed the issue on social media, refuting any disagreement with the coach.
“Everything is fine with Nicolás Córdova. He came to see me a few weeks ago and I welcomed him very well, there is respect from my part for him and his work. Throughout my career, I have never been moved by praise or criticism,” declared Pulgar.
In the same post, the player called for more visibility for the new call-ups, without detailing the reasons for his absences. While part of the Chilean press suggests a possible lack of confidence in the federation’s project, in Rio de Janeiro, Pulgar‘s connection with the Flamengo fanbase remains high, driving the club’s plans for his new product line.
Erick Pulgar‘s transformation from an athlete who arrived under suspicion to one of Flamengo‘s cornerstones and now a potential brand reflects the depth of his connection with the fans. The investment in a personalized product line not only solidifies the bond between the player and the club but also represents a smart commercial strategy. By translating high engagement into consumer items, Flamengo reaffirms Pulgar‘s importance in the current Brazilian football scene, projecting a future where his image will continue to generate significant value, both on and off the field, for the rubro-negra institution and its passionate supporters.
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